The use of dynamic bidding for conducting negotiations (also known as eAuctions) is now commonplace in all sorts of business and consumer applications from selling cars on eBay to Google’s IPO. Live bidding over the internet is widely recognized to have the following advantages:

• Negotiations can be conducted with far more potential bidders
  
• Negotiations are much faster
• Greater competition improves the overall result
• Bidder behavior is transparent and more fair

The result of these advantages is a greater efficiency for the Host organizing the Event, and a lower cost of participation for Bidders. Significant time and travel expenses can be saved by not pursuing opportunities that would have turned out to be uncompetitive or unprofitable.

MarketMaker4 has designed state of the art negotiation tools that are incredibly easy to use. We pride ourselves on seeing users who are experienced with using such tools being able to operate our system with little or no training; while we also provide 24-7 online and telephone support for users who are new to the use of online bidding. Our design team has the vast experience of conducting more than 1000 online negotiations. This experience has been pivotal in developing tools that are intuitive and intelligent.

But don’t be fooled, easy to use software does not mean restricted functionality! Should you wish to, MarketMaker4’s tools have the capability to bid up to 2000 individual items directly online eliminating the need for back up data sheets such as Excel files, etc. Other capabilities include customizable allocation plans, and optimization analysis.

Contact us for an online demonstration of what the MarketMaker4 system can do for you.