With every MarketMaker4 subscription, clients get a dedicated account team who are the first point of contact for any queries about whether and how to design an online negotiation. And when you have decided that you are ready to proceed, this team works on your behalf to maximize the negotiation dynamics – we call it MarketMaking™.

MarketMaking™ is the most important, but most often neglected aspect of conducting online negotiations. At MarketMaker4 we take care of all the administrative aspects of managing an online negotiation so that you can concentrate on the commercial and strategic components of your project.

Our MarketMaking™ Team work behind the scenes to ensure your chosen set of bidders:

• are fully aware of the opportunity and have confirmed their interest
• have received all necessary documents
• have completed all necessary software familiarization in order to bid online
• have calculated their reserve bids ahead of the negotiation
• and are present at the designated time of the negotiation
  

This allows you to focus on:

• Structuring the negotiation in the most optimal way
• Maximizing the competitive market
  
• Staying up to date on the latest cost drivers affecting your negotiation